People to People Fundraising: Social Networking and Web 2.0 for Charities
Posted by admin in Affiliate Marketing
Cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy experts.
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
- Getting supporters to do more than give
- Evaluating your Web site
- Blogs – an important development in fundraising
- The power of celebrity in building communities
- How to leverage an individual supporter’s social network
- Online marketing to ethnic and special interest communities
- How to influence single-gift Web donors to become monthly donors
- The opportunities and challenges of multi-channel marketing
- Why ePhilanthropy succeeds – seven pillars of e-success
- Connecting with planned gift donors and prospects
- Buttons and banners on company Web sites
- Plus much more!
Based on the authors’ decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization’s success.
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Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. This terrific exploration of Social Media shows how organizations are communicating directly with important constituents. And it’s done with real word examples, not theory. In the past, marketers could try all kinds of expensive advertising to get the word out to new buyers, with little to show for the investment. These are companies where the existing customers love the products, but the media doesn’t seem to care. Many people are saying that big budget marketing and PR programs just aren’t working anymore so they are asking: “How do you get noticed in a crowded marketplace?” This book shows the power of online thought leadership and communicating to people directly without the advertising and media filter. Imagine if people learn about you on the Web first, so when they decide to contact you, the sale is already partly done, That’s the power of online thought leadership. This book shows you how to harness the power the Web.
This book provides a ton of resources that will not only teach you all about Web 2.0 sites and how you can include them in your business plans but also show you techniques and tools that will automate this entire process.


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